Consumers prioritise health over environmental sustainability in food decisions but simultaneous nutrition and environmental labelling improves food choices

AI justification

Dual labelling research enables informed consumer choices that reduce environmental harm while aligning with health priorities. | The research and its dissemination represent a net positive ethical outcome. By providing evidence that dual labelling can align consumer health priorities with environmental sustainability, it enables informed choices that reduce ecological harm (SDG 12, 13) without sacrificing nutritional benefits (SDG 2). The study’s focus on actionable solutions addresses systemic