Inside Big Beef’s ‘90s Campaign to Rewrite Its Climate Story

AI justification

Institutional misinformation campaign enabling climate harm and violating rights to accurate information. | The action—an organized, long-term misinformation campaign—directly violates the right to accurate information (UDHR Article 19) and undermines climate action (SDG 13), responsible consumption (SDG 12), and life on land (SDG 15). The magnitude is high due to the campaign’s institutional backing, duration, and potential to delay critical policy responses. No countervailing positive aspects